Optimizing Your Website
Through Statistical and Customer Analysis
Is your website demonstrating a measurable contribution to the business?
Can it convert more leads into prospects?
These are the main ingredients that drive your success in the online channel. (They're in chronological order.)
- Customer research
- Product positioning and marketing strategy
- Website development
- Integration of supporting programs like email, PPC ads, CRM and web analytics
- Maintenance tasks like content development, editorial processes and SEO
- Analysis and reporting of what's working the best
We are a marketing consultancy that can help with all of the above tasks, making your website support your business better and in a cost-effective way.
Our Balanced Approach
There is the "art" of understanding your basic business strategy, products, customers, and budget to come up with an effective online marketing approach.
Then there is the "science" of interpreting the raw data, optimizing your website, testing, and making hands-on changes to code.
Our services cover that full range of tasks, from the strategy to counting clicks.
See what we've done for past and current clients, read the testimonials, or contact about us.
Latest Blog Posts
NJTwatch creeps into Beta
My summer side project is NJTwatch.com, a free site with crowdsourced info about how the local commuter trains are doing. It scrapes the official alerts from the New Jersey Transit site, and mixes in emails and tweets from smartphone-armed commuters.... more...
Microsoft Live Search CashBack - prelaunch thoughts
Predictions are a fool's errand, especially when you haven't seen the thing whose future you're speculating on. So here goes! I can't resist an early comment on Microsoft's CashBack service, which will give rebates to people who find and buy... more...
Nine Marketing Tasks You Shouldn't Be Doing Anymore
For the marketer at a medium-sized company, the development of web-based apps has made some tasks obsolete. With some effort and startup costs, by 2009 you can stop: Running your business without an intranet. A simple intranet can help you... more...
