credibility

Video and Credibility in Marketing

A business partner who helps a Connecticut real estate firm told me her client wanted "virtual tours" for their website.

Now, "virtual tours" can mean two things. First, those wizzy 360-degree pictures, with tiny counterintuitive pan-and-scan controls and that need a web browser plugin. To get those done, you need an "interactive agency" with a special camera.

I hate those.

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