How do you help website visitors go straight to the page they need? Have good site navigation, for one.

Below, my 90 seconds with the nice menu navigation at www.logmein.com.

I have the dubious pleasure of shopping for a new car. Although I've decided on a make and model (Honda CRV), the question of what dealer to patronize is open. So off to the websites I go, looking for specials and the general tone of the various places. Like most people facing a trip to the dealer, I was in a, shall we say, pre-adversarial state of mind.

On one dealer website (UPDATE: dead link now, with awful error message), I see this (formatting in the original): 

Movable Type was my content management system (CMS) of choice in 2004. Installation and configuration was easy enough for a non-developer like me to handle, and I had a couple of reliable business partners for coding and design projects.

However, the open-source movement captured interest and attention of the development community, and Movable Type began an inexorable slide into comparative irrelevance. (Evidence at Google Trends.)

We spent most of Good Friday on pro bono work -- producing a simple website for the Fishers Island Conservancy.

Some Search Engine Optimization (SEO) tactics can give you a marginal boost in rankings, but hurt you on a net basis.

The main culprit is usually an overweening preoccupation with on-page keyword optimization, but link-building can hurt too.

This article is not about black-hat SEO practices, which are covered in plenty of detail elsewhere. Instead, we’ll look at “good” SEO practices when they’re overdone.

Let’s see what gets hurt.