video

Video and Credibility in Marketing

Tue, 01/12/2010 - 10:29 - Author: andrew

A business partner who helps a Connecticut real estate firm told me her client wanted "virtual tours" for their website.

Now, "virtual tours" can mean two things. First, those wizzy 360-degree pictures, with tiny counterintuitive pan-and-scan controls and that need a web browser plugin. To get those done, you need an "interactive agency" with a special camera.

I hate those.

Acing video interviews

Fri, 12/21/2007 - 14:29 - Author: andrew

At the NYT Small Business Summit in October, I got formally interviewed on video for the first time. AMEX was the main sponsor of the Summit, and their small business campaign theme is "Share Your Story". They hired a production crew to spiff up the nervous entrepreneurs who were milling about the Hilton, and asked them on camera about their products, their personal saga, etc.

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