At the NYT Small Business Summit in October, I got formally interviewed on video for the first time. AMEX was the main sponsor of the Summit, and their small business campaign theme is "Share Your Story". They hired a production crew to spiff up the nervous entrepreneurs who were milling about the Hilton, and asked them on camera about their products, their personal saga, etc.

Some Search Engine Optimization (SEO) tactics can give you a marginal boost in rankings, but hurt you on a net basis.

The main culprit is usually an overweening preoccupation with on-page keyword optimization, but link-building can hurt too.

This article is not about black-hat SEO practices, which are covered in plenty of detail elsewhere. Instead, we’ll look at “good” SEO practices when they’re overdone.

Let’s see what gets hurt.