Microsoft Live Search Cashback: the market's verdict
Posted Sep 10, 2008 by Andrew Benkard
Back from vacation, and whoops! my May post is only two spots down.
Looks like the right time for a ToldYouSo.
Betting against Microsoft in the online space is rarely a bad bet, but on May 21 I wrote, "[Microsoft's] products are usually too complicated, and I bet that CashBack will fail for that reason."
Fast forward to August 28, and Techcrunch says, "it doesn’t look like Cashback is having any effect."
The first few commenters cited the complexity of the scheme.
There. Maybe I'll get into the prediction business.
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